Marketing Seminars

Fundamentals of Marketing: Your Action Plan for Success Seminar

Need a fast, reliable way to get your marketing know-how up to speed? This intensive, action-oriented workshop is the answer.

If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you. In just three days, you’ll learn the fundamentals behind successful marketing. You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your company develop a marketing orientation to enhance the bottom line.

How You Will Benefit

* Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve marketing problems
* Understand the components that make up compelling marketing plans that succeed in capturing customer value within a competitive environment
* Discover creative ways to apply marketing principles and practices to compete successfully in today’s business environment
* Understand the “why’s” behind basic marketing practices
* Begin to think like a world-class marketer

What You Will Cover

Understanding the Role of Marketing

* Define what marketing is and how it fits into the organization
* Create a marketing system exchange map
* Learn why marketing-oriented companies typically outperform other companies

Using Market Research and Market Intelligence Information Systems

* Identify the types of information found in market research
* Define the six steps of the market research process
* Explore models of consumer decision making

Leveraging Marketing Strategies

* Summarize strategic approaches to the planning process
* Compare mass marketing to segmentation marketing
* Classify ways to segment the market in both business-to-consumer and business-to-business environments
* Analyze segments and the targeting process
* Construct a differentiated positioning strategy

Understanding and Aligning the Components of the Marketing Mix

* Learn the components of marketing tactics and how they align with one another
* Learn how to see products as a bundle of customer-desired benefits
* Explore various pricing objectives and strategies
* Compare and contrast various distribution options
* Discover the strengths and weaknesses of various promotional methods

Creating Customer Value, Satisfaction and Loyalty

* Analyze the benefits and rationale behind developing customer value, satisfaction and loyalty
* Understand how marketing communication programs can cultivate strong customer relationship efforts
* Look at the importance of CRM systems in supporting customer relation efforts

Who Should Attend

Newly appointed marketers with less than three years of experience in marketing, as well as product, brand and advertising managers, business professionals and executives who need to understand the importance of marketing’s role in generating profits and a framework to think like a world-class marketer.


Planning and Developing New Products Seminar

When it comes to new product development, it can be a long haul from concept to profitability.

Here’s where you’ll learn methods to get maximum mileage from market research…strategies for breakthrough ideas…and tactics for innovative and new product development.

How You Will Benefit

* Understand the eight critical keys to success
* Define objectives and strategies for your new product development program
* Analyze from a financial perspective
* Bring innovation to market quickly using new product development insights
* Effectively handle product testing and launch issues
* Use market research to identify profitable new markets
* Successfully manage your team

What You Will Cover

* How to generate ideas for new products
* Surveying your competition
* Determining if new products are in line with overall corporate strategy and with your current portfolio
* Conducting small-scale tests to eliminate unprofitable ideas
* Techniques of market testing
* Developing a market-driven business plan
* The team approach to managing new products
* Managing the product life cycle: the launching process…evaluating market performance results

Who Should Attend

Professionals with six months to five years of new product development experience, managers of new product planning and development…corporate planners…R&D directors and managers…project managers and directors and specialists in new product design…product managers…marketing vice presidents, directors and managers.

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Successful Product Management Seminar

Gain the business skills you need to be a successful product manager!

Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand.

How You Will Benefit

* Understand the whys and hows of the product management system—and how to make the best use of it
* Gain marketing savvy and use it to perform your job effectively
* Set priorities and manage the profitability of your products or service
* Build effective working relationships with suppliers and with external and internal business partners
* Manage the financial aspects of product management
* Learn the key components of an effective business plan—and practice developing one

What You Will Cover

* Benefits of the product management system
* Strategies and models for marketing success
* The main tasks of a product manager
* Key reports and relationships
* Managing new product or service development
* Preparing your marketing plan

Who Should Attend

Product managers and brand marketers and directors, and those who interact with them.


Customer Service Excellence: How to Win and Keep Customers Seminar

Providing customer service excellence is what will keep your customers coming back.

Customer service excellence will give you the competitive advantage you need to survive in a tough business climate. In today’s customer-oriented business environment, "people skills" are critical for personal and organizational success. How you handle your customers can directly affect your individual goals as well as your team’s and company’s performance. This customer service training seminar gives you the skills you need to communicate professionalism, gain respect, enhance customer relationships and secure an overall competitive advantage through customer service excellence.

How You Will Benefit

* Deliver better, faster service and increase customer satisfaction through this customer service training
* Learn how to gain repeat business
* Know what customers expect
* Increase your credibility with customers—and your value to your organization
* Manage stressful situations more effectively
* Recognize the signals of customer irritation—and how to respond appropriately and assist in quickly finding a workable solution to your customer’s problem

What You Will Cover

* The benefits of excellent service
* Focusing on customer service success
* How customer service creates revenue
* Why customer satisfaction is based on perceptions
* Focusing on customers’ top two expectations to save time and reduce stress
* Managing customer expectations by personality style
* Dealing with difficult customers
* Responding effectively to specific customer behaviors

Who Should Attend

Customer service representatives, technical and support personnel, field service representatives, account managers, credit and billing specialists, small business owners—as well as managers who want customer service training in order to reinforce their skills and train their staffs.

Effective Channel Management Seminar

Expand channel partner options…replace outdated strategies…expand penetration…boost sales and profits!

Can using proven channel management techniques—and progressive strategies that adapt them to marketplace realities—help your company meet its goals? Yes! It’s all a matter of building and managing stronger working relationships with your channel partners. Learn how to successfully navigate channel management decision making in today's dynamic environment.

How You Will Benefit

* Choose the right channel partner for your market needs
* Effectively negotiate inventory commitments with your channel partners
* Define and implement a new partner “start-up” action plan
* Develop advisory councils and training efforts to get your sales force, manufacturers’ agents and distributors to work together
* Determine how many channels/tiers of distribution you really need
* Legally manage issues about exclusivity, restrictions of competing lines and pricing
* Describe key elements to be included in contracts and agreements
* Determine your channel partners’ Value Pyramid
* Design effective reward and recognition programs

What You Will Cover

* Trends in channel management and the effect on decision making
* Roles and responsibilities of channel partners
* Complexity and business issues of being a channel partner
* Creating targeted reward and recognition programs based on channel partner performance
* Key training and motivation technicques to increase market position and enhance profitability
* Analyzing the importance of clear policies and procedures used in channel partner management
* Tools for channel partner evaluation and performance measurement

Who Should Attend

Vice presidents and directors of sales and marketing, as well national, regional, district and area sales, product managers and others with channel management responsibilities.



Developing Executive Leadership Seminar

Deepen your self-awareness with executive leadership training and empower your staff to improve performance!

Optimize your company’s performance as well as your own career with executive leadership training. To exhibit real executive leadership, you must be a visionary, a trailblazer, a strategist, a communicator, a coach, a diplomat and a politician. The world’s most successful leaders are able to focus on the big picture and uphold high standards while wearing many hats.

This intensive three-day executive leadership training program combines proven-in-action techniques with peer interaction and insights from the latest research to help you master the competencies of effective executive leadership.

Executive leadership training can show you how to use your power and influence to achieve goals…build alliances across departments…establish strong working relationships…and create passion in your department, your team and your organization.

How You Will Benefit

* Build an executive leadership style that creates trust, sets a clear vision and guides your entire team toward greater performance and profit
* Gain insights into the key executive leadership skills and techniques you need to create a winning strategy
* Learn what real “coaching” consists of and how to build an extraordinary team that works together to deliver results
* Develop heightened “emotional intelligence” for greater professional achievement and satisfaction
* Identify the characteristics of effective leadership and the most common saboteur
* Develop an executive leadership style that adapts to the person and situation
* Improve performance through empowerment and effective delegation
* Clearly communicate mission, vision and value statements
* Build a cohesive unit that performs well in all situations
* Apply executive leadership training to continue your growth as a leader through a self-development plan

What You Will Cover

Understanding Today’s Executive Leadership Expectations

* Examining your executive leadership challenges
* Exploring the fundamental concepts of executive leadership
* The four-factor model of effective executive leadership
* Differentiating between leadership and management
* Identifying the executive leadership requirements for the 21st century

Leadership with the Head: Exploring the Strategic Elements of Executive Leadership

* Defining mission, vision and values
* Focusing on the “big picture” when building the culture
* The importance of planning and prioritizing in day-to-day activities
* Taking the time to focus on envisioning the future
* How a personal vision statement helps you achieve your organizational vision

Leadership with the Hands: Examining Situational Leadership

* Effectively influencing the performance of others
* Applying Situational Leadership® in coaching situations: delegating to high-performing employees…properly addressing performance issues
* Giving positive and constructive feedback: “you” vs. “I” messages
* Coaching role-plays and other techniques that help you lead the team with effective executive leadership, boost creativity and improve communication, solve problems and make decisions

Leadership with the Feet: Personal Values and Ethics at Work

* Understanding the challenges you face—and the various ways you can manage them
* Creating a culture of trusting relationships
* How individualized “passionate purpose” provides a context for consistency and credibility

Leadership with the Heart: Practicing Ways to Communicate

* Executive leadership techniques for enhancing pride in the work and the organization
* Motivating the workforce: three elements that ensure increased job satisfaction and productivity
* Examining the role of “emotional intelligence” in successful executive leadership
* Assessing your “emotional intelligence”: your strengths and areas that need development

Creating an Executive Leadership Development Plan

* Developing a plan based on your goals and your organization's strategy

Who Should Attend

This seminar is designed to provide executive leadership training for midlevel managers or executives who lead others with managerial responsibility. It will benefit executives who require strong decision-making skills and the ability to lead and motivate others.
This Seminar Features Blended Learning

Maznan’s Blended Learning combines instructor-led training with online pre- and post-seminar assessments, tune-up courses and other resources to maximize your training goals. Through a blend of proven instructor-led seminars and powerful online technology, Maznan’s Blended Learning provides a compelling and more comprehensive experience for the learner—producing a greater return-on-investment for the employer and the seminar participant.

Developing Executive Leadership Seminar

Deepen your self-awareness with executive leadership training and empower your staff to improve performance!

Optimize your company’s performance as well as your own career with executive leadership training. To exhibit real executive leadership, you must be a visionary, a trailblazer, a strategist, a communicator, a coach, a diplomat and a politician. The world’s most successful leaders are able to focus on the big picture and uphold high standards while wearing many hats.

This intensive three-day executive leadership training program combines proven-in-action techniques with peer interaction and insights from the latest research to help you master the competencies of effective executive leadership.

Executive leadership training can show you how to use your power and influence to achieve goals…build alliances across departments…establish strong working relationships…and create passion in your department, your team and your organization.

How You Will Benefit

* Build an executive leadership style that creates trust, sets a clear vision and guides your entire team toward greater performance and profit
* Gain insights into the key executive leadership skills and techniques you need to create a winning strategy
* Learn what real “coaching” consists of and how to build an extraordinary team that works together to deliver results
* Develop heightened “emotional intelligence” for greater professional achievement and satisfaction
* Identify the characteristics of effective leadership and the most common saboteur
* Develop an executive leadership style that adapts to the person and situation
* Improve performance through empowerment and effective delegation
* Clearly communicate mission, vision and value statements
* Build a cohesive unit that performs well in all situations
* Apply executive leadership training to continue your growth as a leader through a self-development plan

What You Will Cover

Understanding Today’s Executive Leadership Expectations

* Examining your executive leadership challenges
* Exploring the fundamental concepts of executive leadership
* The four-factor model of effective executive leadership
* Differentiating between leadership and management
* Identifying the executive leadership requirements for the 21st century

Leadership with the Head: Exploring the Strategic Elements of Executive Leadership

* Defining mission, vision and values
* Focusing on the “big picture” when building the culture
* The importance of planning and prioritizing in day-to-day activities
* Taking the time to focus on envisioning the future
* How a personal vision statement helps you achieve your organizational vision

Leadership with the Hands: Examining Situational Leadership

* Effectively influencing the performance of others
* Applying Situational Leadership® in coaching situations: delegating to high-performing employees…properly addressing performance issues
* Giving positive and constructive feedback: “you” vs. “I” messages
* Coaching role-plays and other techniques that help you lead the team with effective executive leadership, boost creativity and improve communication, solve problems and make decisions

Leadership with the Feet: Personal Values and Ethics at Work

* Understanding the challenges you face—and the various ways you can manage them
* Creating a culture of trusting relationships
* How individualized “passionate purpose” provides a context for consistency and credibility

Leadership with the Heart: Practicing Ways to Communicate

* Executive leadership techniques for enhancing pride in the work and the organization
* Motivating the workforce: three elements that ensure increased job satisfaction and productivity
* Examining the role of “emotional intelligence” in successful executive leadership
* Assessing your “emotional intelligence”: your strengths and areas that need development

Creating an Executive Leadership Development Plan

* Developing a plan based on your goals and your organization's strategy

Who Should Attend

This seminar is designed to provide executive leadership training for midlevel managers or executives who lead others with managerial responsibility. It will benefit executives who require strong decision-making skills and the ability to lead and motivate others.
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